THE LONGEST TV COMMERCIAL

THE OLD SPICE'S TV AD IS THE LONGEST EVER IN HISTORY (14 HOURS)

          Can you ever imagine about an advertisement that can be 14 hours long?Procter & Gamble brand Old Spice has telecast the longest TV commercial ever To promote the new Old Spice Durascent technology that can make you smell great forever, according to Guinness World Records.

              A 14-hour long commercial ad  has been used to get the title of longest TV commercial which was telecasted on Woohoo in São Paulo, Brazil, on 8 December 2018 from 6 am to 8 pm.  Old Spice’s TV ad bet previous record holder Arbys which produced a commercial lasting 13 hours 5 minutes 11 seconds in 2014 to promote the Smokehouse Brisket sandwich.

           In June 2018, the commercial was filmed and after 20 hours of shooting and months of editing, the production created over 1,600 clips that, mixed through combinatorial analysis, makes a never ending commercial which was broadcasted six months later in December.